The future of Less than Average

A few weeks ago my sister and I were discussing what our plans are for our respective websites over the coming year. Find her here. Having had this discussion with her, plus some more time to think it over, I am ready to reveal some of the plan.

My grand plan, one that I am far from certain will work, has been something that I have been working on since the very start of this site in mid 2017. I have always liked the idea of this site,, being a part of a bigger group. The plan is to make this site exclusively for blog content, just informal chats and content such as We Cook Stuff and personal updates like the new Running with my girlfriend series.

Since the start of 2020 I have stopped posting all formal factual content on this site. All of this content, plus loads of new stuff, will soon be available on a new partner site. Why we are average. This move is necessary to help keep the different types of content that I have been creating over the years more organised. This site has been getting too full with the informative content that I have been posting to it, that it has lost all sense of its original purpose.

I created Less than Average when when I was not in the best place mentally, as somewhere that I could I could write about my feelings; not caring if anybody read it. Once people started reading and responding to my content, I started to produce more of the things that they wanted to read. This is something that I want to continue to do, as my readership is very important to me, but I also want to see this site return more to what I designed it for.

This approach to running my sites as part of a group will also see a huge effort to increase my social presence. When I began using WordPress, the community around it was so inspiring. I’m certain that that community still exists, I have just fallen out of touch with it. I want to reconnect with the blogging community.

I am trying to increase my presence on Twitter and Pinterest as well, as these seem like the best channels to promote my business.

Branching out into the world of YouTube is something that my happen in the future, although at the moment that is not high on my list of priorities.

I don’t really know if this will ever grow into something that I can be truly proud of, but i’m excited by the challenge of it.

Header image by Miguel Á. Padriñán from Pexels

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